Insights and news to grow your publishing business
Growth
Print has further to fall, big opportunities in mobile
This graph has been around for a little while, I saw it in at least one presentation at the Publishing Business Conference in NYC in March. Continue reading
Rethinking the Chinese wall – a b2b perspective
Maintaining a division between advertising sales and editorial is one of the key maxims of publishing, but does it actually work in practice, does it produce the best outcomes and does it need to be rethought in today’s multi-platform world? Continue reading
