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HTML5 technology spurs ‘write once, publish many’ model
The publishing benefits of deploying HTML5 technology were discussed last month at MPA Digital: Technology, a one-day conference that focused on how media companies can use technology to manage magazine content on print and digital platforms. HTML5, a browser-based programming language that is able to deliver content on most Web-enabled devices, is designed to make online content easier to distribute and more interactive. Continue reading
Rethinking the Chinese wall – a b2b perspective
Maintaining a division between advertising sales and editorial is one of the key maxims of publishing, but does it actually work in practice, does it produce the best outcomes and does it need to be rethought in today’s multi-platform world? Continue reading
