Sales
Print has further to fall, big opportunities in mobile
This graph has been around for a little while, I saw it in at least one presentation at the Publishing Business Conference in NYC in March. Continue reading
How to keep your sales team selling in a changing market
There is a piece of wisdom as old as sales itself, and that is that the best salespeople are impossible to manage. But with print revenues declining and publishers offering an increasingly diverse range of options, the need for a well structured sales team is more important than ever – just how do you get the best results? Continue reading
Rethinking the Chinese wall – a b2b perspective
Maintaining a division between advertising sales and editorial is one of the key maxims of publishing, but does it actually work in practice, does it produce the best outcomes and does it need to be rethought in today’s multi-platform world? Continue reading
