Brand extensions
Lessons Learned From Indie iPad Magazine Publishers
By Susan Currie Sivek, MediaShift
It seems like publishing a digital magazine on the iPad should be pretty easy. With some basic design skills, time, and a bit of money, publishing an independent iPad magazine is possible. But being successful — rising on the Apple Newsstand charts, continuing to gain readers, and making money? Those are much tougher goals. Continue reading
Print has further to fall, big opportunities in mobile
This graph has been around for a little while, I saw it in at least one presentation at the Publishing Business Conference in NYC in March. Continue reading
Futurist: Digital Should Be A Path to Print
By Karlene Lukovitz, IPDA Daily Publishing & Retail News
Digital doesn’t mean the death of print, but it does mean it’s time to reinvent old models, maintains Drew Davis, chief strategy officer at Tippingpoint Labs. Davis serves as a futurist, advising the consumer packaged goods, publishing and entertainment industries. Continue reading
6 ways leading publishers are dealing with declining print revenue
While many small publishers are still relying heavily on print, and losing sleep over its inevitable decline, many of the world’s most best publishers have already moved on and created successful businesses where print revenue is but a small part of the mix. Continue reading
Top insider tips from the event industry
Many publishers have chosen to extend their brand into events. There are many natural synergies here, but a whole new host of challenges as well as we move out of our comfort zone into the event industry, an industry full of insider knowledge Continue reading
How to extend your brand through events
Publishing and events go hand in hand and most publishers have diversified into offering some level of events to support their magazines. If you haven’t yet, this guide tells you how. Continue reading
