Content
New York Magazine publishes its first ebook
New York magazine has taken a path followed by many publishers recently and got some extra value out of their most valuable product, their content. By repackaging their content into an ebook, they can effectively get another bite of their cherry. Continue reading
Rethinking the Chinese wall – a b2b perspective
Maintaining a division between advertising sales and editorial is one of the key maxims of publishing, but does it actually work in practice, does it produce the best outcomes and does it need to be rethought in today’s multi-platform world? Continue reading
Pinterest for publishers
How are publishers already making use of the rising interest in pinterest? This article from digiday looks at a few leading examples. http://www.digiday.com/publishers/five-publishers-to-follow-on-pinterest/ But are there opportunities for smaller publishers to use this latest social trend?
