Production
HTML5 technology spurs ‘write once, publish many’ model
The publishing benefits of deploying HTML5 technology were discussed last month at MPA Digital: Technology, a one-day conference that focused on how media companies can use technology to manage magazine content on print and digital platforms. HTML5, a browser-based programming language that is able to deliver content on most Web-enabled devices, is designed to make online content easier to distribute and more interactive. Continue reading
New York Magazine publishes its first ebook
New York magazine has taken a path followed by many publishers recently and got some extra value out of their most valuable product, their content. By repackaging their content into an ebook, they can effectively get another bite of their cherry. Continue reading
Lessons Learned From Indie iPad Magazine Publishers
By Susan Currie Sivek, MediaShift
It seems like publishing a digital magazine on the iPad should be pretty easy. With some basic design skills, time, and a bit of money, publishing an independent iPad magazine is possible. But being successful — rising on the Apple Newsstand charts, continuing to gain readers, and making money? Those are much tougher goals. Continue reading
Futurist: Digital Should Be A Path to Print
By Karlene Lukovitz, IPDA Daily Publishing & Retail News
Digital doesn’t mean the death of print, but it does mean it’s time to reinvent old models, maintains Drew Davis, chief strategy officer at Tippingpoint Labs. Davis serves as a futurist, advising the consumer packaged goods, publishing and entertainment industries. Continue reading
