By Karlene Lukovitz, IPDA Daily Publishing & Retail News
Digital doesn’t mean the death of print, but it does mean it’s time to reinvent old models, maintains Drew Davis, chief strategy officer at Tippingpoint Labs. Davis serves as a futurist, advising the consumer packaged goods, publishing and entertainment industries.
During Retail Marketplace 2012, Davis stressed that his mission was not to supply specific answers, but to encourage publishers to think about ways to provide consumers with new paths to print. Digital, he said, can and should be one key path to bringing new consumers to print.
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