Print has further to fall, big opportunities in mobile

This graph has been around for a little while, I saw it in at least one presentation at the Publishing Business Conference in NYC in March.

While I don’t think it foretells the death of print, I think it does show there is still an imbalance between how marketers view print and how the audience does, so the clear lessons to be drawn from this are that publishers should expect print revenue to continue to decline, but there are obvious opportunities in mobile.

See the discussion at the Atlantic.

Also see this piece about what some of the world’s leading publishers are doing about it

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