By Susan Currie Sivek, MediaShift
It seems like publishing a digital magazine on the iPad should be pretty easy. With some basic design skills, time, and a bit of money, publishing an independent iPad magazine is possible. But being successful — rising on the Apple Newsstand charts, continuing to gain readers, and making money? Those are much tougher goals.
Three independent digital magazine publishers recently shared with me their experiences and the lessons they learned — including some changes they wish major magazine publishers and Apple would make to improve iPad magazine publishing.
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