Pinterest for publishers

How are publishers already making use of the rising interest in pinterest?

This article from digiday looks at a few leading examples.

http://www.digiday.com/publishers/five-publishers-to-follow-on-pinterest/

But are there opportunities for smaller publishers to use this latest social trend?

Related articles

• New York Magazine publishes its first ebook
• 6 ways leading publishers are dealing with declining print revenue
• Rethinking the Chinese wall – a b2b perspective