HTML5 technology spurs ‘write once, publish many’ model

By Matthew Schwartz

The publishing benefits of deploying HTML5 technology were discussed last month at MPA Digital: Technology, a one-day conference that focused on how media companies can use technology to manage magazine content on print and digital platforms. HTML5, a browser-based programming language that is able to deliver content on most Web-enabled devices, is designed to make online content easier to distribute and more interactive.

Read the original article here

Related articles

• New York Magazine publishes its first ebook
• Lessons Learned From Indie iPad Magazine Publishers
• Futurist: Digital Should Be A Path to Print
• Flipboard launches on Android phones, no plans for a tablet app
• SmartMoney Will Move to Web-Only Magazine
• Print has further to fall, big opportunities in mobile
• Do you have a digital edition yet?
• 6 ways leading publishers are dealing with declining print revenue
• News-stand iphone app for Men’s Health
• Quark comeback continues